There’s recently been a storm in the UK over the perceived connection of violence in games such as Manhunt to the violence of an obviously disturbed 17 year old, who killed his 14 year old ‘friend’ in a manner reminiscent of a scene from the game. Dixons stores have already withdrawn the game for sale. (Read this story for a catch-up.)
Now, I’m not going to bang on about how flimsy these arguments are, which are no different to the arguments used against ‘video nasties’ back at the advent of VCR.
What has really infuriated me has been the reaction of the games industry itself.
A friend of mine (let’s call him Brian, since that’s his name), who runs his own PR consultancy mainly targetting the games industry, appeared on BBC Radio Scotland last Friday as part of a phone-in show regarding the incident, acting as a representative of the games industry. It seems that the chief of ELSPA (the UK trade body for the industry) pulled out of the show, and no-one else stepped up: magazine editors wouldn’t touch it, and Rockstar themselves were giving no comment (and still haven’t acknowledged the incident at all). Brian took on the task, and performed admirably. A credit to the industry.
After the show, which basically concurred with the theory that the connection between the game and the murder was fairly tenuous, my friend checked his phone for messages. 24 missed calls from all over the industry, including PR firm, Barrington Harvey, who are essentially the de-facto PR firm for the UK games business, representing most of the trade shows, ELSPA themselves and many others.
Apparently, ‘the industry’ had decided that nobody was allowed to talk to the media about this story. They had then found out Brian was appearing on the radio and had a bit of a hissy fit.
Wait, rewind. Nobody from the industry should talk about this story? WTF? Did I hear that right? Apparently, yes.
I’ll Brian himself regale you with the rest of the tale:
He’s not ‘on message’, he’s doesn’t know the official ‘industry position’ on the game. He’ll say something wrong!!
So they started spreading this around, calling TIGA [the game developer’s trade association], the office, hitmen, ANYONE, before I could royally screw things up for the entire industry and call down the very wrath of the Gods themselves upon us all.
I spoke to [BHPR] – after the show – who wanted to assure me that they had every confidence in me. They just wanted to ensure that I would not mention the Edinburgh Games Festival, ELSPA, TIGA, Roger Bennet, Fred Hasson, The European Games Network, The European Development Forum, MCV, any developers living or dead – or in fact anything relating to the games industry in any way, shape or form, or Manhunt itself.
Obviously, I was thrilled.
WTF?
Loving parents have lost a son, there’s a national outcry in the press over videogames (admittedly during silly season), the biggest electrical retailer in the country has pulled the game from it’s shelves, and the industry isn’t allowed to talk about the story? Instead, all that happens is this pissy little press release from ELSPA.
Frankly, I’m ashamed to be connected to the games industry at the moment. Are we supposed to feel that ELSPA’s statement was enough? That Rockstar’s continued silence over the incident means that this will all go away? The furore will die down over time, but only until a similar story erupts and it all happens again.
This last week, the industry should have stood up and taken part in the debate that emerged. Instead it hid behind a press release and tried to erect some sort of shield around itself.
“We sympathise enormously with the family and parents of Stefan Pakeerah.”, the release states. How the hell does a trade association sympathise? It’s not real. Why didn’t they use a direct quote from Roger Bennett, the Director General of ELSPA? At least that would have given the statement some meaning. Not much, but certainly more than it already has.
As for Rockstar themselves, their policy of ‘no comment’ may have protected them in the past for games such as the GTA series and State Of Emergency, but when the rest of the games industry is forced into defending them and speaking on their behalf, it behooves them to step up and take some responsibility for the game. Apart from acting like responsible adults, it might also stop the rest of us dumping them in it, when GTA: San Andreas emerges.
The industry should have made itself more transparent a long time ago. Many people still don’t believe in the games industry as being a decent economic driver for the country; they don’t understand why people play games.
It is well overdue that the industry starts to open up and dedicate some time to enhancing its image to the larger public, just as every other form of entertainment has had to do over the years.